Monkey need oxygen

So start talking

CEO no understand why no liquidity in AIM stock.

Me explain.

CEO monkey list stock.

Monkey very excited. Monkey ring bell. Monkey get photo taken inside London Stock Exchange. Monkey wear good suit. Monkey smile big cheesy smile.

Then.

Monkey go silent.

This mistake.

Monkey think listing is destination. Listing not destination.

Listing is starting gun.

Gun fire.

Monkey sit down.

Market wait for news. News not come. Market look elsewhere. Market find other monkey with news.

Market go there instead.

CEO monkey wonder why nobody looking.

There is thing. Very important thing.

Thing called RNS.

RNS how listed monkey talk to market.

RNS is oxygen. Without oxygen, monkey not breathe.

Without breathing, monkey die.

Monkey know this. Monkey agree this true.

Monkey still not issue RNS.

Monkey say: we heads down executing.

Market say: we have no idea you exist.

Now. Monkey think share price most important number. Monkey wrong.

Monkey think market cap most important number. Monkey also wrong.

Most important number be volume.

CEO monkey not understand volume. Monkey look at share price every day. Share price 24p. Share price 25p at IPO.

Monkey think: only 1p down. Fine.

Monkey not look at spread.

Spread is gap between what buyer will pay and what seller want. On liquid stock, spread small. On monkey stock, spread not small.

Monkey stock spread 5%. Sometimes 20%. Sometimes monkey not want to know what spread is.

Monkey look away. Spread still there.

This mean: investor who buy monkey stock at 24p immediately sitting at 20p. Before monkey has done single thing wrong. Before strategy execute. Before transformational contract.

Before everything.

Investor start 20% down just for showing up.

Nobody want to start 20% down. Nobody want to start 5% down. Nobody want to start any amount down.

Big investor look at spread. Look at volume. Volume £4,200 yesterday. £1,800 day before. Investor think: if buy this, can I sell it?

Answer: not easily.

Investor close tab. Investor find different CEO monkey. Different monkey has volume. Different monkey has news flow. Different monkey has tight spread.

Investor can buy different monkey and sell different monkey without losing banana just on transaction.

Investor go there.

This spread trap.

Spread trap happen because no news. No news mean no interest. No interest mean no volume. No volume mean wide spread. Wide spread mean investor not come. Investor not come mean no volume. No volume mean wide spread.

Is circle. Bad circle.

Monkey made circle.

How monkey escape circle?

Monkey issue RNS.

Not once. Monkey issue RNS regularly. Contract win. Partnership update. Operational milestone. Site visit. Board appointment.

Anything that signal: company still alive. Company doing thing.

Company remember it is public.

RNS create reason to look. Looking create interest. Interest create buying. Buying create volume. Volume tighten spread. Tight spread mean investor can buy and have realistic chance of selling at profit without moving entire market against themselves.

Investor who can see exit is investor who will enter.

This how flywheel start. Flywheel not start by itself.

Management must jump-start.

But monkey not just need RNS.

Monkey need interview. Monkey need sit down with journalist, with podcast, with investor platform, with anyone who point camera at monkey face, and explain what monkey doing and why monkey excited about it.

Investor who hold know story. They were in placing. They read admission document.

They know.

CEO monkey need convert investor monkey who has never heard story. Has never seen CEO face.

Investor monkey compare ten small caps on Saturday morning. CEO monkey stock has no interview from last six months. Nine other stocks have interviews from last three weeks.

Investor monkey pick one of those nine.

Monkey need articles. Need broker note. Need presentation. Monkey need presence on internet.

When serious investor consider monkey stock, first thing serious investor do is search.

Search return: admission document from 18 month ago. One forum post from someone called DiamondHandsDave. Press release about AGM.

Investor close laptop.

There must be trail.

Trail of coverage, of commentary, of management engagement. Trail that say: this company real, this team active, this story developing.

Without trail, CEO monkey is ghost with ticker.

Retail investor not unsophisticated. Retail investor done reading. Retail investor has strong views. Retail investor provide daily liquidity that keep CEO monkey stock alive between institutional interest.

Retail investor want see management. Want ask questions. Want feel CEO know shareholder exist, and care.

Monkey CEO too busy to care.

Monkey CEO find time when share price 70% lower and emergency fundraise needed at catastrophic discount.

Monkey do interview then. Monkey very available then.

Monkey board sometime say: share price will reflect value when results come.

This not how it work.

Market not reward monkey who go dark for 18 month and return with good number. Market ask: where have you been. Why we not know about this. Who are you.

New investor not on register. Register full of tired holders who average down and tell themselves this fine. Tired holder not buying more. Tired holder waiting for exit.

If monkey communicated, register would have fresh investors. Fresh investor still enthusiastic. Fresh investor still buying. Fresh investor provide liquidity that tired holder can exit into without destroying price.

Instead: tired holder sell into nothing. Price fall. Monkey issue RNS saying board disappointed by share price movement and remain confident in strategy.

Market not reading that RNS. Market stopped reading months ago.

Monkey raised money on public market.

Public market made deal.

Deal was: capital now, in exchange for transparency, engagement and tradeable stock that investor can exit at fair price if they choose.

CEO monkey took capital.

CEO monkey did not hold up their side of deal.

RNS is oxygen.

Interview is oxygen.

Article is oxygen.

Presentation is oxygen.

Engagement is oxygen.

Talk to shareholders.

Or there no oxygen.

And eventually.

No banana.

This is not a personal pitch. However, if you think your investment case is hot shit, but your share price is actual shit, the reason might be that your investor engagement is bull shit.

Have a great weekend.